Founded in 1972, SAP (NYSE: SAP) is the world’s third largest software company in terms of market capitalization. The company has more than 176,000 customers worldwide in over 120 countries. The Group has subsidiaries in every major country and employs a total of 54,000 people.]]>
SMYK offers the widest choice of toys, school articles, books, multimedia products, babies’ accessories, as well as clothes and shoes for children, and is the only chain of shops in Poland in which the clients will find everything for their children under one roof. The history of the SMYK brand goes back to 1977. As a separate company, SMYK has been in operation since the year 2000 and currently is managing a chain of over 80 shops in Poland, and also has shops in the Ukraine, Russia, Turkey, and Romania. In 2008, SMYK acquired Spiele Max, a chain of shops with products for children in Germany.

SMYK is part of Grupa Empik Media & Fashion (EM&F Group) listed on the Warsaw Stock Exchange.]]>
Brunel, headquartered in Amsterdam, has offices in 34 countries and has recently opened an office in Warsaw. Among its customers are Polish and European companies, as well as specialists seeking new challenges. Brunel’s services include Contract Staffing, Recruitment, and Pay Roll/ Employee Solutions. The company currently has over 8,000 contract employees working in major projects across the globe in industries such as energy, oil and gas, mining, construction, engineering and car manufacturing.

We will be providing Brunel with communication consultancy and support, building and managing reputation, management of media relations, support in localising Web site and other communication services.]]>
McCormick & Company, Incorporated (www.mccormickcorporation.com) is a global leader in flavor. With more than $3 billion in annual sales, the Company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses.

Recently, McCormick has acquired Polish company Kamis S.A.]]> Integrated Solutions, the newly-established company of the Polish telekom TPSA, appointed us their PR agency of record.

Integrated Solutions is part of Central and Eastern Europe’s biggest telecommunication group, providing communication and information technology solutions to public and private sectors companies. Combining telecommunication and IT competences, Integrated Solutions provides its clients with comprehensive end-to-end solutions, especially in cloud computing. Integrated Solution’s products and services are based on global standards and technology partnerships with market leaders.

Under the contract, we will be providing the client with comprehensive advice and counsel as well as communications support, help in creating the company’s reputation and managing media relations.]]>
City Index is a leading international company which allows investing in 12,000 various financial instrument including contracts for difference (CFDs). City Index’ clients have access, via electronic transaction platforms, to the Warsaw Stock Exchange and international stock exchanges, stock indices, currency trading, metals and commodities trading, bonds trading, interest rates, as well as economy sectors. City Index’ Polish subsidiary has been in operation since 2008. It is part of City Index Group which has been in existence since 1983 and through which investors from over 50 countries make over 1.5 million transactions every month. City Index belongs to a global asset group which also is the main shareholder of ICAP plc, the world’s biggest institutional brokerage.]]>
The awards were also given in four other categories: the press spokesperson of the year, the in-house PR professional of the year, the NGO PR professional of the year, and the PR educator of the year.
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Supertour LCC is among Poland’s leading travel companies servicing tourist and business travel, as well as air ticket bookings. The company was established in 1990 and has offices in Warsaw and Poznan. Supertour specializes in servicing business travel, and organization of congresses. The membership in the LCC network confirms the high quality of the company’s services covering booking and purchase of tickets of all airlines in the world. Supertour also offers travel packages in cooperation with renowned travel operators such as TUI, Neckermann, Itaka, Thomas Cook, and Wezyr Holidays.]]>
On May 30, 2011 the Polish operator PKP Intercity, in charge of long distance passenger transport, awarded Alstom a contract worth €665 million to supply 20 high speed trains, their full maintenance up to 17 years and the construction of a new maintenance depot. The first trains are scheduled for delivery in 2014.

Alstom Transport develops and markets the most complete range of systems, equipment and services in the railway sector. Alstom Transport manages entire transport systems, taking in rolling stock, signalling and infrastructure, and offers “turnkey” solutions. The company is no. 1 in the high and very high speed train sector and keeps investing in high end segments, while developing products suited to the specific needs of the emerging markets.

In fiscal year 2010/2011 Alstom Transport’s sales amounted to €5.6 billon. Alstom Transport is present in over 60 countries and employs some 27,000 people. In Poland, Alstom Transport own Alstom Konstal plant which builds subway trains and new generation trams]]>
Schoenherr is a leading corporate law firm with a strong base in Central Europe. From offices in Belgrade, Bratislava, Brussels, Bucharest, Budapest, Ljubljana, Kyiv, Prague, Sofia, Vienna, Warsaw and Zagreb about 300 professionals provide legal services to national and international clients.

Schoenherr’s Warsaw office has been in operation since 2009, continuing the work of Gleiss Lutz law form. The Warsaw team has particular experience in restructurings, energy matters (including wind park developments), major public procurement matters (e.g. motorways) as well as major project development and project finance matters. The firm’s client list includes international corporate groups from several practice areas, including international banks, real estate developers, investment funds, manufacturers and industrial companies.]]>
OPEK was established in 1994. According to a survey prepared by reputable online portal money.pl, the company is one of the courier industry leaders in Poland. The company employs 1,100 people, cooperates with 1,000 couriers, has 41 outlets, and 3 regional offices. The offices, connected by a network of night shipments, ensure that customers get their cargos delivered to any place in the country, efficiently and on time, the next day after the dispatch.]]>
Atlas Estates carries out investment and construction projects and manages real estate projects in Poland, which is their primary market, as well as in Hungary, Romania, and Bulgaria. The company’s shares are listed on the Warsaw Stock Exchange.]]>
Indesit Company, which has been operating in Poland for 19 years, is one of the market leaders in the white goods sector. The company is also one of Poland’s biggest foreign investors, with a total investment value of €250 million. Indesit Company owns four manufacturing plants in Poland, of which two plants located in Lodz manufacture refrigerators and cookers, and two others, located in Radomsko, make washing machines and dishwashers. The total employment is about 3,500 people which makes Indesit Company one of the biggest foreign employers in Poland.]]>
Danfoss Sp. Z o.o. is part of international Danfoss Group heafquartered in Denmark. The company offers mechanics- and electronics-based products and technical solutions. In Poland it has invested over 300 million zloty and currently employs 850 people, including at a plant in Grodzisk Mazowiecki where DEVI products are manufactured.

Solski Burson-Marsteller is responsible for executing the approved communication strategy for the DEVI brand, including relations with traditional and online media, development of multimedia materials, and CSR activities.]]>
Healthcare Practice has been set up in response to the extension of our activities in health education.

Due to the dynamic growth of our Digital PR services, the current Breand and Healthcare Practise has been renamed Brand and Digital Practice, with Sabina Figarska as Manager and head of the practice.

Prior to joining our team, Klaudia Mencina worked for 2.5 years at local Questia PR agency, where she was involved in executing health education programmes for clients such as Unilever, Starbucks, and various pharmaceutical companies. Earlier, for 10 years, Klaudia was employed by Hill & Knowlton.

Klaudia is one of the most experienced PR consultants in Poland who specialise in health education and communications. She was responsible for developing and executing education and social communication campaigns, organisation of various events, cooperation with opinion-forming groups and patients’ organisations. Her professional experience covers work for clients such as Pfizer, Janssen-Cilag, UCB Pharma, US Pharmacia, Boehringer Ingelheim, Abbott Laboratories, Alcon, Amis Medica (currently Axellus), Novartis, GlaxoSmithKline, Eli Lilly and Bristol-Myers Squibb. Klaudia has M.A. in English Philology at Warsaw University.]]>
Madrid-based Airbus Military is the only military and civic transport aircraft manufacturer to develop, produce, sell and support a comprehensive family of airlifters ranging from three to 45 tonnes of payload. An Airbus daughter company, Airbus Military is responsible for the A400M programme, as well as the Multi Role Tanker Transport (MRTT) A330 and for further military derivatives based on Airbus civil aircraft. Together with the smaller C295, CN235 and C212, Airbus Military is the global leader in the market segments for light and medium-sized military transport aircraft. Altogether Airbus Military has sold more than 1,000 aircraft with over 650 flying with more than 100 operators worldwide.

In Poland, Airbus Military is an important investor. The company owns and manages the well-known aircraft manufacturer Airbus Military PZL “Warszawa Okęcie” S.A. which manufactures inter alia PZL-130-TC-11 Orlik trainer aircraft used by the Polish Air Force. The Polish Armed Forces also use C295 transport aircraft which are manufactured by Airbus Military.]]>
Tiltra is a regional infrastructure construction group operating in Poland and Lithuania. The group is specialised in the construction and redevelopment of roads, bridges, airports, tunnels, hydrostructures, railways and installation of engineering systems. Currently it employs about 2,500 people. In Poland, Tiltra owns two major groups of construction companies - Poldim based in Tarnow, and PEUiM from Białystok. In Lithuania, Tiltra includes the biggest construction group Kauno tiltai. In financial year 2009/2010 ending on March 31 2010, Tiltra recorded a turnover of EUR 300 million of which 70% came from operations in Poland]]>
Merck Serono is the division for innovative prescription pharmaceuticals of Merck KGaA, Darmstadt, Germany, a global pharmaceutical and chemical company.]]>
“Burson-Marsteller’s decision to take this stake in the business underlines the importance of the Polish market and the significant opportunities for growth that it presents. This move also demonstrates our commitment to the strategic markets of Central and Eastern Europe,” said Mark Penn, global CEO of Burson-Marsteller.

“I am very proud to take the cooperation between Burson-Marsteller and Solski Burson-Marsteller to the next level,” said Ryszard Solski, President and CEO of Solski Burson-Marsteller. “I am delighted to be able to continue offering our clients in the Polish market the best in evidence-based strategic, integrated communications counsel as part of Burson-Marsteller. This will enhance our offer and ability to service both local and international Burson-Marsteller clients.”

Solski Burson-Marsteller is a full range communications services provider in the Polish market. Their clients include a number of major Polish and international blue chip firms and brands, as well as non-governmental organisations and government agencies. Solski Burson-Marsteller is ranked by its peers as one of the most admired PR firms in the country and has won a number of trade awards.

“Solski-Burson Marsteller has experienced tremendous success in the last two years. We are delighted to build on our existing partnership with the team at Solski-Burson Marsteller led by Ryszard Solski, one of Poland’s most respected PR professionals. Under Ryszard’s leadership, Solski Burson-Marsteller attained 150% revenue growth in 2009, developed an enviable client base from scratch and has become fully integrated in our global network,” said Jeremy Galbraith, CEO Burson-Marsteller Europe, Middle East and Africa.]]>
In a short speech, Ryszard Solski underlined that the award belonged to the agency’s whole team which in 2009 worked hard to generate the growth of revenue by 150 per cent.

2009 was the second year of Solski Burson-Marsteller’s rapid growth. The team grew by 50% - from 12 to 18 consultants, and won a number of new clients including, Roca, The Musketeers Group, Sanofi Pasteur, Cephalon, Merck Serono, Singapore Airlines, The Polish Factors Union, and the Ministry of State Treasury.]]>
Our 12 month-long activities will include providing advice on the content, forms, and methods of communication with the investors’ community, crisis communication, assistance in developing information materials, updating the Ministry’s Web service, developing the profiles of the companies covered by privatization, organizing meetings with investors in Poland and broad, and holding investor relations training sessions.]]>
The Lufthansa Group is headquartered in Frankfurt and currently employs over 118 ,000 staff working in five strategic business segments worldwide. Passenger transportation is the core business of the Lufthansa Group. It includes Lufthansa German Airlines (including Lufthansa Regional and Lufthansa Italia), Austrian Airlines, British Midland (bmi), SWISS, and Germanwings as well as the equity stakes in Brussels Airlines, JetBlue and SunExpress.

In 2008 Lufthansa German Airlines, a founding member of the Star Alliance welcomed around 57 million passengers on board, Lufthansa Cargo transported 1,918 tonnes of cargo and the Group recorded a revenue of 24,970 million euro.

Solski Burson-Marsteller will provide Lufthansa with public relations, media relations management and crisis communication support.]]>
The award was given for our project 'Burger King awards Kamil Durczok for „throwing meat”'. Here, we used a well-known incident when in February 2009 Kamil Durczok, the host of the evening news programme, was caught using bad language (Polish idiom is 'throwing meat') in commenting on his untidy table in the studio. The incident was recorded and leaked out to the Web, and we immediately built on it rewarding Kamil with lifelong free invitation to dine and 'throw meat' in Burger King restaurants in Poland. The action was widely covered by the media and won admiration from many titles and Web users.

The same project was one of three finalists in the 'Creativity' category.

Golden Clip awards are announced annually at the PR congresses in Warsaw. This year’s jury was composed of 40 PR professionals, and the competition was organised by the Polish Association of PR Consultancies.]]>
Sanofi Pasteur, the vaccines division of sanofi-aventis Group, is the largest company in the world devoted entirely to human vaccines.. A Word leader in the vaccine industry, Sanofi Pasteur offers the broadest range of vaccines protecting against 20 infectious diseases. It provided more than 1.6 billion doses of vaccine in 2008, making it possible to immunize more than 500 million people across the globe. Sanofi Pasteur, whose headquarters is located in Lyon, employs 11,000 people worldwide.]]>
The Musketeers Group is an association of independent Polish entrepreneurs who are managing food supermarkets Intermarché and the „house and garden” type Bricomarché supermarkets. In terms of trade volume, it is Poland’s biggest franchising group. Traders who are its members implement the concept of a „friendly shop” which offers low prices and is located close to the local community.

The Musketeers Group, with origins in France, is Burson-Marsteller’s network client.

We will be providing the client with strategic communication support, management of media relations, cooperation in the area of corporate social responsibility, and other fields.]]>
The services are provided as part of Burson-Marsteller’s communication support to Roca across Europe, and in close collaboration with Roca Polska’s marketing department.

Roca (www.roca.com) is the world leader in bathroom fittings, which has about 60 manufacturing plants in Europe, USA, Asia, and South America, with a total staff of 23,000. Roca’s product range cover the whole bathroom equipment needs, including sanitary-ware, tubs, shower screens, furniture, bathroom accessories, hydrotherapy, and spas. The company focuses on creating modern design products signed by outstanding European design firms, which are functional and of the highest quality, and take into account environmental issues so important today. Roca’s products are designed in such a way as to offer saving of water and energy.

In Poland, Roca started operation in 1997. Currently it owns four brands: Roca, PoolSpa, Laufen, and Madalena that make up the company’s offering for bathrooms, hotels, and spas. The company owns two manufacturing plants in Poland, one making sanitary-ware, based in Gliwice, southern Poland, and one making acrylic products, based in Gryfice, north-western Poland.]]> Warsaw, November 21,2008 – Solski Burson-Marsteller was hired on retainer by Podbij.pl, Poland’s innovative internet auction portal.

Podbij.pl (www.podbij.pl) offers auctioning goods in an innovative way. It was established by two Polish students of the University of York, Kamil Kuchta and Witold Kozlowski, with the first auction taking place on September 18.

The auction system at Podbij.pl allows Web users to purchase interesting goods at attractive prices. Products are put to auction not by users but by the portal itself. All goods are brand new, unused, and have a full warranty.

The service has become an instant hit – currently it has 25,000 registered users. So far, almost 1,100 auctions have been held, with the value of the auctioned goods amounting to about 800,000 zloty (230,000 euro).

Kamil Kuchta and Witold Kozlowski have returned to Poland, and while increasing the portal’s functionality, they are planning to invest in new innovative projects.

Solski Burson-Marsteller has been hired to provide the portal with strategic communication advice and management of media relations.
The contract will be in force till the end of 2009, and has an option for extension.]]> Solski Burson-Marsteller will be providing Sygnity with strategic communication consultancy and supporting their corporate communication.

Sygnity (www.sygnity.pl) was established as a result of a merger of ComputerLand and Emax companies. The company is listed on the Warsaw Stock Exchange (SGN).

With annual revenues amounting to 1.2 billion PLN (€3.5 billion), the company employs 2,000 people, including top-class IT experts and engineers. It offers custom-made own IT solutions, as well as international ones, and provides a full range of IT services, including consultancy, implementation and outsourcing of information projects for large and mid-size companies operating in key sectors of Poland’s economy, as well as public administration. The Group is made of a dozen companies operating in Poland and abroad, of which the biggest are ARAM, Polsoft, Winuel, and Max Elektronik SA.]]>
Airbus (www.airbus.com) is one of the world's leading aircraft manufacturers, and it consistently captures approximately half or more of all orders for airliners with more than 100 seats.
Solski Burson-Marsteller is to provide Airbus with strategic communication advice, amangement of media relations and other corporate and product PR services.

This follows a decision in August by Eurocopter, also an EADS company, to hire us on retainer for PR services in Poland.

EADS (www.eads.com) is a global leader in aerospace, defence and related services. The Group includes the aircraft manufacturer Airbus, the world's largest helicopter supplier Eurocopter and EADS Astrium, the European leader in space programmes from Ariane to Galileo]]> Team grows to 12

Warsaw, 6.10.2008 – In early October Solski Burson-Marsteller commenced regular PR activities for Burger King, while the team grew to 12.

Solski Burson-Marsteller was appointed agency Burger King’s agency of record by the AmRest company. Earlier AmRest hired Solski Burson-Marsteller to provide PR support to two other brands, Pizza Hut and KFC.

Two new experienced consultants, Agata Grzeszkiewicz and Anna Marciniak, joined the agency’s team as well. This made the team grow to 12, of which eight persons are senior staff.

Agata Grzeszkiewicz, Senior Account Manager, has 10 years’ public relations experience. For seven years she was employed by PR agency Sigma, first as an Account Manager, and later as a Senior Account Manager. Her clients included A.T. Kearney, AXA, The Boston Consulting Group, Fiserv, Randstad and Procter & Gamble. In 2007 she also worked as a freelance PR adviser, providing services to clients such as Azimutus Associates and Business Advisors. Agata started her PR career at Texaco Poland, where for two years she was a public relations specialist.

Anna Marciniak, Senior Account Manager, has six years’ PR and marketing experience. In the last three years, she worked in New York as a marketing specialist at luxury goods companies, Gabriel & Co, and Overnight, Inc. Earlier, for two years, she was employed by Polish PR agencies Compress and Newsline Communications, carrying out activities for clients such as IBM, Polcard SA, Scala Business Solutions and GTech Holding Corporation. Prior to that, in the years 2000-2003, Anna was a member of the Polish subsidiary of SAP’s PR Department.]]>
Since June 2, when the agency started operating in its premises in downtown Warsaw, two client services team have been built: Technology Practice and Brand PR Practice. They currently are working on retainer for ALD Automotive, BLStream, Cisco Systems, Dilmah, EMC, Eurocopter, Henkel, IFS, KFC, Makro Cash & Carry, McAfee, and Pizza Hut.

All clients have been won through RFPs or successful pitches.

We also are carrying out activities for a few Burson-Marsteller clients.

Besides, we are executing a few short-term projects for clients such as BEWAG, Momail, Industrial Institute of Automation and Measurements, Sodexho, and TSYS.

Two new consultants, Elzbieta Mankowska-Tropilo and Sabina Figarska, joined the team in September.

Elzbieta Mankowska-Tropilo, Senior Account Manager, has 14 years’ experience in PR. She was employed by PR agency Sigma International, lately as Account Manager and head of client services team for Panasonic. Earlier Elzbieta worked for clients such as Agfa, Great Plains Software, National Clearing Chamber, Microsoft, Oki, and Siemens Mobile. Before embarking on PR career, she was a journalist at the PCWorld Computer magazine’s Polish edition for three years.

Sabina Figarska, Account Manager, has eight years’ PR and marketing experience. In 2005-2008 Sabina worked as a consultant at the M+G agency, working for clients such as Carlsberg, NG2, SFINKS, Empik Media & Fashion, UNIMIL and Dom Development. Prior to that she was employed by NBS Public Relations where she carried out internal communication and investor relations projects for clients such as Westdeutsche Landesbank, Bank Handlowy, PTC/Era GSM, PEKAES Autotransport, and Daewoo Motor.

Also, two junior account executives joined the team in the last few weeks. Anna Wlodarczyk, a student of journalism and social communication at the Journalism and Political Sciences Department of the Warsaw University, is a member of Brand PR Practice. Earlier, she underwent training at the Twenty Four Seven PR agency. Michal Lewandowski, a student of sociology at the Warsaw University, is a member of Technology Practice. Earlier, he underwent a three-month training at Burson-Marsteller’s office in Brussels.

Currently, we are building two more Practice Teams, Corporate and Financial Practice, and Healthcare Practice.

Details are available on our new Web site www.solskibm.pl which is now integrated with Burson-Marsteller’s Web site.]]> http://www.eurocopter.com.]]> http://www.emc.com.]]> http://www.ifsworld.com.]]> http://www.kfc.com and on Pizza Hut – see http://www.pizzahut.com.]]> http://www.metro-cc.com.]]> http://www.mcafee.com.]]> http://www.henkel.com.]]> http://www.faro.com.]]> http://www.aldautomotive.com.]]> http://www.blstream.com.]]>
Head of Technology Team Jan Stożek has over 11 years of PR experience. In 1997-2008 he was employed by PR agency Sigma International, most recently as head of technology team. Among the clients he looked after were APC, Asus, BLStream, Cisco Systems, IFS, McAfee, Parkridge CE Retail, and Zebra Technologies. Before starting his PR career, for seven years Jan was a journalist at the Lupus publishing house who published computer and IT magazines.

Head of Consumer Team Zofia Kurek has over 5 years of PR experience. Earlier Zofia worked at Sigma International, most recently as head of consumer team. Among the clients she looked after were Eden Springs, Indesit and Procter & Gamble. Earlier Zofia worked in two other PR agencies, looking after clients such as Baker McKenzie, Belgia Brewery, McDonald’s, Microsoft Dynamics, Nivea, and WizzAir. Before that Zofia worked as a journalist and copywriter.

Joanna Dunin-Kęplicz was appointed deputy head of Technology Team. Joanna has six year’s PR experience. Before joining Solski Burson-Marsteller she worked at Sigma International, conducting PR activities for clients such as Cisco Systems, EMC and Crowley Data Poland. Earlier Joanna worked at another PR agency, with clients such as LG Electronics, Seagate, Adaptec, and Borland. Before that Joanna was employed at Compaq Computer’s PR Department.
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The awards are given away by PR Experts Academy, a 170-strong body consisting of PR professionals, theoreticians, and educators. It is organized annually by the PRoto internet portal, popular among Poland’s PR professionals.
]]> http://www.cisco.com.]]> http://www.momail.com.]]>
“Re-entering Poland is an important strategic move for Burson-Marsteller. The partnership with Ryszard Solski is intended to be a long-term relationship and Solski Burson-Marsteller will be our exclusive representative for public relations activities in Poland,” commented Jeremy Galbraith, CEO Burson-Marsteller Europe, Middle East & Africa. “We are committed to growing in the strategic markets of Central and Eastern Europe and obviously Poland is a key market in this region.”

“We carried out an extensive review of the Polish market and met a number of potential partners. During this process Ryszard Solski indicated to us that he was going to establish his own agency and this presented us with a unique opportunity to help shape and support a new PR agency in Poland and importantly gave us the ability to gradually acquire the company over a period of years. In the agreement we finalised and signed yesterday we have an option to take a 30% stake in Solski Burson-Marsteller after 12 months,” Jeremy Galbraith continued.

“I carried out the review of potential partners in Poland and the market has clearly matured quickly and significantly,” said Roman Geiser, Managing Director Affiliate Relations and Acquisitions EMEA of Burson-Marsteller. “We met many very professional agencies but it turned out that the timing was right for both Burson-Marsteller and Solski PR. Ryszard Solski is one of Poland’s most respected PR professionals, with great international experience, who has done very impressive client work in the past.”

“I am very pleased to be able to announce the partnership between Solski PR and Burson-Marsteller,” said Ryszard Solski, founder and owner of Solski PR. “I was disappointed when Burson-Marsteller left Poland, but am even more delighted that I will be responsible for their brand in the market now they have taken the decision to come back. We will be able to offer our clients the best in strategic, integrated communications counsel and effective implementation, based on Burson-Marsteller’s knowledge, ideas, insights, research and innovation, and my communications experience in Poland.”

Burson-Marsteller will continue to work with CEC Government Relations for Public Affairs support in Poland. Solski Burson-Marsteller and CEC Government Relations will work closely together.

In October 2007 Burson-Marsteller announced an exclusive affiliate partnership with Austrian Hochegger group, covering nine Central and East European countries. They include Austria, Bosnia-Herzegovina, Bulgaria, Croatia, Hungary, Macedonia, Montenegro, Romania, Serbia and Slovenia.]]>